According to the Design Management Institute: It's Official, Design = Money
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Since Apple became the de facto rationale for good design in business and consumer products, the business world has become increasingly design conscious. And what has changed really quite significantly in the last five years, is the number of designers, writers, creative directors and even UX designers now that corporations are bringing in-house. In the past, big brands relied on their agency vendors as their sole creative executors. But in mass numbers over the last couple of years, the biggest corporations in the world are bringing this talent inside.
And there's a reason far beyond just the trend of good design in business. Money.
A recent study by a Boston non-profit, Design Management Institute, looked at stock value in relation to the importance and execution of design within the organization. They created the DMI Design Value Index to score the design leadership within organizations. So what did they discover? The DMI Design Value Index finds that corporations that put design first have a significant stock market advantage.