T. Sigi Hale, Ph.D. is a neuroscientist at UCLA whose research has direct implications for understanding the effects of video games, augmented reality and virtual reality on the brain. Who better to go to E3 with?
Read MoreYou want digital marketing that makes an emotional connection with consumers, propels your brand across technology platforms, and engages audiences in digital channels with real value to your brand. As we continue to ask for the most out of our digital campaigns, we need to look at where it starts — with the digital brief.
Read MoreI spent five days at SXSW Interactive documenting a photo journal about creativity and innovation. Where I had participated as panelist and participant in the past, my role this year was as an observer, watching for creativity in whatever way it wanted to reveal itself to me this year in Austin.
Read MoreThere's no doubt in my mind that SXSW offered a platform for technology and creativity to come together, and seeing it in the hearts and minds of youth it was clear that the ingredients were there for real innovation to take place in incredible ways.
Read MoreOutside, Sixth Street swirls in debutants and freaks, rockstars and geeks, and every other walk of life. This is why we come to South By. To experience creativity in all its forms, with like-minded people who are from very different places in every sense.
Read MoreSure, over 300,000 attendees from all over the world visit Austin for SXSW over the course of it's 10 days, but some of the biggest brands in the world are here too and they're doing everything they can to get your attention.
Read MoreFrom spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands advertising like it was 1999…2015 has shaped up to be an interesting, call it weird, year in Super Bowl advertising.
Read MoreBut the incredible thing about CES isn’t a significant difference in the types of technology we were seeing versus a year ago. It was the volume. The number of new products in 3D printing, smart watches, Internet of Things, and drones and robotics was simply staggering in terms of growth.
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