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The Three Generation Z Insights that Led Me to the New Principles of Interaction Design

October 16, 2015 by Jeff Roach in Marketing

I believe that there are new principles of interaction design to consider when creating digital experiences for Generation Z based on three macro insights into this audience. To understand how to create for this audience, you first need to understand where this generation is coming from.

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October 16, 2015 /Jeff Roach
Generation Z, Design, Technology
Marketing
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I Went to E3 with a Neuroscientist and Learned that Virtual Reality Might Just Hold the Power to Save Humankind

September 24, 2015 by Jeff Roach in Marketing

T. Sigi Hale, Ph.D. is a neuroscientist at UCLA whose research has direct implications for understanding the effects of video games, augmented reality and virtual reality on the brain. Who better to go to E3 with?

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September 24, 2015 /Jeff Roach
Virtual Reality, Technology, Digital Marketing, Generation Z
Marketing
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Why the Myth of the Narcissist Millennial is Dead Wrong and How Gen Z is Going to Blow Us Away

April 30, 2015 by Jeff Roach

As teens and young adults, Millennials witnessed the largest global economic crash in history, and they suffered as a result. As the unemployment rate skyrocketed and entry-level career openings dried up, Millennials around the world were introduced to harsh realities that challenged their outlook.

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April 30, 2015 /Jeff Roach
Millennials, Generation Z, Generation X, Consumer Insights
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Why I Made a Pop Song with My 11 Year Old Instead of Watching the GRAMMYs

February 09, 2015 by Jeff Roach in Marketing

I want my girls to be Makers. I want them to understand the value of creation, and to not just to consume culture but to contribute to it. It's not a desire to turn them into some kind of empty star or to chase fame. Quite the opposite.

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February 09, 2015 /Jeff Roach
Music, Generation Z, Creative
Marketing
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When a Sub-Culture Goes Mainstream: The Disneyification of EDM

March 18, 2014 by Jeff Roach in Marketing

The impact of EDM on Millennials, and now the next generation of kids, is significant as the genre represents a lifestyle reflected in the fashion and even outlook of kids who aspire to EDM culture. Disney's newest project speaks to the importance of brand collaborations to stay relevant.

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March 18, 2014 /Jeff Roach
Music, Brands, Millennials, Generation Z, Celebrity
Marketing
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The Youngest Technorati: How the App Economy Changed the Teenager

March 14, 2014 by Jeff Roach in Marketing

Young people have propelled the digital economy now for some time. From Facebook to Google, some of the most profitable and desirable companies in the world were founded in the dorm room. What's interesting is how these entrepreneurs are getting younger today.

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March 14, 2014 /Jeff Roach
Generation Z, Millennials, Internet Famous, Mobile
Marketing
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