Jeff is an executive creative director, global brand consultant, speaker, and writer specializing in brand management, digital marketing, and marketing strategy. With over 20 years in advertising and marketing communications, and a majority in lifestyle and digital marketing, Roach is an experienced strategic marketer for global brands and an expert in youth and young adult consumers. As Chief Strategy Officer at SCS, Roach is tasked with connecting consumer and pop culture insights to creative and strategic planning that drives performance-based brand marketing for national and global brands. Jeff focuses on the intersection of digital technology, creative content, and media to build brands while developing campaigns that work to add value to consumers’ lives. Jeff has worked at the highest level of brand design and communication for brands such as Coors Light, Coca-Cola, McDonald’s, Microsoft, P&G, Vans, and Warner Bros., with an emphasis on creative strategy and technology innovation. Roach has presented at Adobe MAX, SXSW, Digital Hollywood, MediaPost Brand Summit, and Digital Kids Summit and his thought leadership has been featured in AdAge, Adweek, Digiday, MarketingProfs, MediaPost Brand Summit, iMedia Connection, and theTradeDesk The Current. Jeff was the Editor-in-Chief of digital insights magazine, Generation Play and is a Communications & Advertising Accredited Professional (CAAP).
“Good marketing goes beyond persuasion. It connects with people and makes their life better in some way. Brands that inspire not only attract you, they become part of your own identity.”