Jeff Roach

  • Home
  • Insights
  • About
  • Work
  • Commercials
  • Photography
  • Contact

The 4 Surprising Things About Millennials and Cars That Every Marketer Needs to Know

October 28, 2015 by Jeff Roach in Marketing

We've all heard the reports: Millennials don't buy cars, they don't have driver’s licenses, and for what little commuting they need to do, they're covered with Uber. But recent reports are painting a different picture.

Read More
October 28, 2015 /Jeff Roach
Millennials, Social Media, Advertising, Automotive
Marketing
Comment

Why the Myth of the Narcissist Millennial is Dead Wrong and How Gen Z is Going to Blow Us Away

April 30, 2015 by Jeff Roach

As teens and young adults, Millennials witnessed the largest global economic crash in history, and they suffered as a result. As the unemployment rate skyrocketed and entry-level career openings dried up, Millennials around the world were introduced to harsh realities that challenged their outlook.

Read More
April 30, 2015 /Jeff Roach
Millennials, Generation Z, Generation X, Consumer Insights
1 Comment

The 4 Things I Learned About Digital Marketing at SXSW Interactive

March 30, 2015 by Jeff Roach in Marketing

I spent five days at SXSW Interactive documenting a photo journal about creativity and innovation. Where I had participated as panelist and participant in the past, my role this year was as an observer, watching for creativity in whatever way it wanted to reveal itself to me this year in Austin.

Read More
March 30, 2015 /Jeff Roach
Digital Marketing, Branded Content, Experiential Marketing, Social Media, Millennials
Marketing
Comment

How VEEP, Music, and Austin Youth Challenged My Ideas About Creativity

March 18, 2015 by Jeff Roach in Marketing

Outside, Sixth Street swirls in debutants and freaks, rockstars and geeks, and every other walk of life. This is why we come to South By. To experience creativity in all its forms, with like-minded people who are from very different places in every sense.

Read More
March 18, 2015 /Jeff Roach
Innovation, Digital Marketing, Technology, Millennials
Marketing
Comment

Austin Duality: The Search for Innovation at SXSW Interactive

March 14, 2015 by Jeff Roach in Marketing

As much as I’m sceptical whether SXSW Interactive can really bring real Innovation to life, there’s certainly an energy to Austin and the people at SXSW that leads you to creative and inspirational conversations. The kind of conversations that might actually get you somewhere.

Read More
March 14, 2015 /Jeff Roach
Innovation, Creative, Technology, Millennials
Marketing
Comment

5 Reasons Why 2015 was a Weird Year for Super Bowl Ads

February 02, 2015 by Jeff Roach in Marketing

From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands advertising like it was 1999…2015 has shaped up to be an interesting, call it weird, year in Super Bowl advertising.

Read More
February 02, 2015 /Jeff Roach
Advertising, Digital Marketing, Millennials, Branding, Branded Content, Brand Strategy
Marketing
Comment

When a Sub-Culture Goes Mainstream: The Disneyification of EDM

March 18, 2014 by Jeff Roach in Marketing

The impact of EDM on Millennials, and now the next generation of kids, is significant as the genre represents a lifestyle reflected in the fashion and even outlook of kids who aspire to EDM culture. Disney's newest project speaks to the importance of brand collaborations to stay relevant.

Read More
March 18, 2014 /Jeff Roach
Music, Brands, Millennials, Generation Z, Celebrity
Marketing
Comment

The Youngest Technorati: How the App Economy Changed the Teenager

March 14, 2014 by Jeff Roach in Marketing

Young people have propelled the digital economy now for some time. From Facebook to Google, some of the most profitable and desirable companies in the world were founded in the dorm room. What's interesting is how these entrepreneurs are getting younger today.

Read More
March 14, 2014 /Jeff Roach
Generation Z, Millennials, Internet Famous, Mobile
Marketing
Comment

The Smart Marketers Annual Report: 365 Days of Warby Parker

January 10, 2014 by Jeff Roach in Marketing

An incredibly smart and gracefully designed continuous-scroll Annual Report from Warby Parker. When they say that content is advertising, this is what they mean.

Read More
January 10, 2014 /Jeff Roach
Brands, Design, Millennials
Marketing
Comment

For Millennials, Social Media Influences Style and Self-Expression

January 26, 2013 by Jeff Roach in Marketing

YPulse reports that in a recent survey of female Millennials that when it comes to trends in fashion, hair, makeup, shopping, and even nail color, social media platforms like Instagram and YouTube are having a significant impact on their style decisions.

Read More
January 26, 2013 /Jeff Roach
Social Media, Millennials
Marketing
Comment
  • Newer
  • Older

©2023 Jeff Roach | For speaking engagements or business inquiries, please Contact us.