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The 4 Surprising Things About Millennials and Cars That Every Marketer Needs to Know

October 28, 2015 by Jeff Roach in Marketing

We've all heard the reports: Millennials don't buy cars, they don't have driver’s licenses, and for what little commuting they need to do, they're covered with Uber. But recent reports are painting a different picture.

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October 28, 2015 /Jeff Roach
Millennials, Social Media, Advertising, Automotive
Marketing
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5 Reasons Why 2015 was a Weird Year for Super Bowl Ads

February 02, 2015 by Jeff Roach in Marketing

From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands advertising like it was 1999…2015 has shaped up to be an interesting, call it weird, year in Super Bowl advertising.

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February 02, 2015 /Jeff Roach
Advertising, Digital Marketing, Millennials, Branding, Branded Content, Brand Strategy
Marketing
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Celebrity, Bourbon, and That Girl: How the Unexpected is Working for Jim Beam

February 28, 2014 by Jeff Roach in Marketing

From her unvarnished teen voice of Meg Griffin on Family Guy to her subtly disturbed and provocative portrayal of Lily in Black Swan, Mila Kunis is an incredible Millennial talent with an undeniable je ne sais quoi. But what makes her great for bourbon?

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February 28, 2014 /Jeff Roach
Celebrity, Brands, Brand Strategy, Advertising
Marketing
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