From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands advertising like it was 1999…2015 has shaped up to be an interesting, call it weird, year in Super Bowl advertising.
Read MoreTaylor Swift has been quietly building up to this moment with a career that has consistently delivered her brand directly to audiences for more than a decade. For any digital marketer, there is a lot to Swift's approach that can inspire the direction for your brands. Here are six tips to consider.
Read MoreFrom her unvarnished teen voice of Meg Griffin on Family Guy to her subtly disturbed and provocative portrayal of Lily in Black Swan, Mila Kunis is an incredible Millennial talent with an undeniable je ne sais quoi. But what makes her great for bourbon?
Read MoreA recent study by a Boston non-profit, Design Management Institute, looked at stock value in relation to the importance and execution of design within the organization. They created the DMI Design Value Index to score the design leadership within organizations.
Read MorePositioning is about being aware with who you are right now, knowing who you want to be, and then mapping your brand to get there. Although branding is certainly logos, visual identity, look-and-feel, and tone – it really has to be designated first, which you can do in just one page.
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