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Why I Made a Pop Song with My 11 Year Old Instead of Watching the GRAMMYs

February 09, 2015 by Jeff Roach in Marketing

I want my girls to be Makers. I want them to understand the value of creation, and to not just to consume culture but to contribute to it. It's not a desire to turn them into some kind of empty star or to chase fame. Quite the opposite.

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February 09, 2015 /Jeff Roach
Music, Generation Z, Creative
Marketing
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6 Surprising Marketing Lessons from Taylor Swift

November 26, 2014 by Jeff Roach in Marketing

Taylor Swift has been quietly building up to this moment with a career that has consistently delivered her brand directly to audiences for more than a decade. For any digital marketer, there is a lot to Swift's approach that can inspire the direction for your brands. Here are six tips to consider.

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November 26, 2014 /Jeff Roach
Music, Marketing Strategy, Brand Strategy, Branding, Social Media, Celebrity
Marketing
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When a Sub-Culture Goes Mainstream: The Disneyification of EDM

March 18, 2014 by Jeff Roach in Marketing

The impact of EDM on Millennials, and now the next generation of kids, is significant as the genre represents a lifestyle reflected in the fashion and even outlook of kids who aspire to EDM culture. Disney's newest project speaks to the importance of brand collaborations to stay relevant.

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March 18, 2014 /Jeff Roach
Music, Brands, Millennials, Generation Z, Celebrity
Marketing
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