You want digital marketing that makes an emotional connection with consumers, propels your brand across technology platforms, and engages audiences in digital channels with real value to your brand. As we continue to ask for the most out of our digital campaigns, we need to look at where it starts — with the digital brief.
Read MoreSure, over 300,000 attendees from all over the world visit Austin for SXSW over the course of it's 10 days, but some of the biggest brands in the world are here too and they're doing everything they can to get your attention.
Read MoreAs much as I’m sceptical whether SXSW Interactive can really bring real Innovation to life, there’s certainly an energy to Austin and the people at SXSW that leads you to creative and inspirational conversations. The kind of conversations that might actually get you somewhere.
Read MoreI want my girls to be Makers. I want them to understand the value of creation, and to not just to consume culture but to contribute to it. It's not a desire to turn them into some kind of empty star or to chase fame. Quite the opposite.
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