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What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation at SXSW

March 20, 2015 by Jeff Roach in Marketing

There's no doubt in my mind that SXSW offered a platform for technology and creativity to come together, and seeing it in the hearts and minds of youth it was clear that the ingredients were there for real innovation to take place in incredible ways.

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March 20, 2015 /Jeff Roach
Digital Marketing, Technology, Innovation
Marketing
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How VEEP, Music, and Austin Youth Challenged My Ideas About Creativity

March 18, 2015 by Jeff Roach in Marketing

Outside, Sixth Street swirls in debutants and freaks, rockstars and geeks, and every other walk of life. This is why we come to South By. To experience creativity in all its forms, with like-minded people who are from very different places in every sense.

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March 18, 2015 /Jeff Roach
Innovation, Digital Marketing, Technology, Millennials
Marketing
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Corporate Sponsorship vs The People of Austin and an Innovation Space That Mattered

March 15, 2015 by Jeff Roach in Marketing

Sure, over 300,000 attendees from all over the world visit Austin for SXSW over the course of it's 10 days, but some of the biggest brands in the world are here too and they're doing everything they can to get your attention.

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March 15, 2015 /Jeff Roach
Innovation, Creative, Digital Marketing, Brands
Marketing
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Austin Duality: The Search for Innovation at SXSW Interactive

March 14, 2015 by Jeff Roach in Marketing

As much as I’m sceptical whether SXSW Interactive can really bring real Innovation to life, there’s certainly an energy to Austin and the people at SXSW that leads you to creative and inspirational conversations. The kind of conversations that might actually get you somewhere.

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March 14, 2015 /Jeff Roach
Innovation, Creative, Technology, Millennials
Marketing
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