Jeff Roach

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Corporate Sponsorship vs The People of Austin and an Innovation Space That Mattered

March 15, 2015 by Jeff Roach in Marketing

Sure, over 300,000 attendees from all over the world visit Austin for SXSW over the course of it's 10 days, but some of the biggest brands in the world are here too and they're doing everything they can to get your attention.

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March 15, 2015 /Jeff Roach
Innovation, Creative, Digital Marketing, Brands
Marketing
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When a Sub-Culture Goes Mainstream: The Disneyification of EDM

March 18, 2014 by Jeff Roach in Marketing

The impact of EDM on Millennials, and now the next generation of kids, is significant as the genre represents a lifestyle reflected in the fashion and even outlook of kids who aspire to EDM culture. Disney's newest project speaks to the importance of brand collaborations to stay relevant.

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March 18, 2014 /Jeff Roach
Music, Brands, Millennials, Generation Z, Celebrity
Marketing
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Celebrity, Bourbon, and That Girl: How the Unexpected is Working for Jim Beam

February 28, 2014 by Jeff Roach in Marketing

From her unvarnished teen voice of Meg Griffin on Family Guy to her subtly disturbed and provocative portrayal of Lily in Black Swan, Mila Kunis is an incredible Millennial talent with an undeniable je ne sais quoi. But what makes her great for bourbon?

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February 28, 2014 /Jeff Roach
Celebrity, Brands, Brand Strategy, Advertising
Marketing
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The Smart Marketers Annual Report: 365 Days of Warby Parker

January 10, 2014 by Jeff Roach in Marketing

An incredibly smart and gracefully designed continuous-scroll Annual Report from Warby Parker. When they say that content is advertising, this is what they mean.

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January 10, 2014 /Jeff Roach
Brands, Design, Millennials
Marketing
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