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6 Surprising Marketing Lessons from Taylor Swift

November 26, 2014 by Jeff Roach in Marketing

Taylor Swift has been quietly building up to this moment with a career that has consistently delivered her brand directly to audiences for more than a decade. For any digital marketer, there is a lot to Swift's approach that can inspire the direction for your brands. Here are six tips to consider.

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November 26, 2014 /Jeff Roach
Music, Marketing Strategy, Brand Strategy, Branding, Social Media, Celebrity
Marketing
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When a Sub-Culture Goes Mainstream: The Disneyification of EDM

March 18, 2014 by Jeff Roach in Marketing

The impact of EDM on Millennials, and now the next generation of kids, is significant as the genre represents a lifestyle reflected in the fashion and even outlook of kids who aspire to EDM culture. Disney's newest project speaks to the importance of brand collaborations to stay relevant.

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March 18, 2014 /Jeff Roach
Music, Brands, Millennials, Generation Z, Celebrity
Marketing
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Celebrity, Bourbon, and That Girl: How the Unexpected is Working for Jim Beam

February 28, 2014 by Jeff Roach in Marketing

From her unvarnished teen voice of Meg Griffin on Family Guy to her subtly disturbed and provocative portrayal of Lily in Black Swan, Mila Kunis is an incredible Millennial talent with an undeniable je ne sais quoi. But what makes her great for bourbon?

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February 28, 2014 /Jeff Roach
Celebrity, Brands, Brand Strategy, Advertising
Marketing
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