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The 4 Surprising Things About Millennials and Cars That Every Marketer Needs to Know

October 28, 2015 by Jeff Roach in Marketing

We've all heard the reports: Millennials don't buy cars, they don't have driver’s licenses, and for what little commuting they need to do, they're covered with Uber. But recent reports are painting a different picture.

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October 28, 2015 /Jeff Roach
Millennials, Social Media, Advertising, Automotive
Marketing
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The 4 Things I Learned About Digital Marketing at SXSW Interactive

March 30, 2015 by Jeff Roach in Marketing

I spent five days at SXSW Interactive documenting a photo journal about creativity and innovation. Where I had participated as panelist and participant in the past, my role this year was as an observer, watching for creativity in whatever way it wanted to reveal itself to me this year in Austin.

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March 30, 2015 /Jeff Roach
Digital Marketing, Branded Content, Experiential Marketing, Social Media, Millennials
Marketing
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6 Surprising Marketing Lessons from Taylor Swift

November 26, 2014 by Jeff Roach in Marketing

Taylor Swift has been quietly building up to this moment with a career that has consistently delivered her brand directly to audiences for more than a decade. For any digital marketer, there is a lot to Swift's approach that can inspire the direction for your brands. Here are six tips to consider.

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November 26, 2014 /Jeff Roach
Music, Marketing Strategy, Brand Strategy, Branding, Social Media, Celebrity
Marketing
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For Millennials, Social Media Influences Style and Self-Expression

January 26, 2013 by Jeff Roach in Marketing

YPulse reports that in a recent survey of female Millennials that when it comes to trends in fashion, hair, makeup, shopping, and even nail color, social media platforms like Instagram and YouTube are having a significant impact on their style decisions.

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January 26, 2013 /Jeff Roach
Social Media, Millennials
Marketing
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Facebook is Driving New TV Series Viewing Amongst Millennials

January 20, 2013 by Jeff Roach

The L.A. times reports that TV viewing continues to get more social, driven by Millennials. A recent study by Nielsen research finds that 54% of 18–34 year old Millennials were enticed to tune in to a TV show because of Facebook comments.

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January 20, 2013 /Jeff Roach
Social Media, Millennials
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