Subscribe to The Creatives Brand Guide to the Future for weekly insights from JEFFROACH.COM.

Advertising
Automotive
Brand Strategy
Branded Content
Branding
Brands
Celebrity
Consumer Insights
Creative
Creative Brief
Design
Digital Marketing
Experiential Marketing
Generation X
Generation Z
Innovation
Internet Famous
Marketing Strategy
Millennials
Mobile
Music
Social Media
Technology
Virtual Reality

The L.A. times reports that TV viewing continues to get more social, driven by Millennials. A recent study by Nielsen research, "How Chatter Matters in TV Viewing," finds that 54% of 18–34 year old Millennials were enticed to tune in to a TV show because of Facebook comments.

L.A. Times: Facebook friends fan interest in TV shows, study finds

"The demographic that advertisers covet, viewers 18 to 34 years old, were the most influenced by social media chatter. Among those in this age group, 54% said they were enticed to tune in to a show because of Facebook comments, and about 21% said they were swayed by tweets."