Jeff Roach

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The Three Generation Z Insights that Led Me to the New Principles of Interaction Design

October 16, 2015 by Jeff Roach in Marketing

I believe that there are new principles of interaction design to consider when creating digital experiences for Generation Z based on three macro insights into this audience. To understand how to create for this audience, you first need to understand where this generation is coming from.

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October 16, 2015 /Jeff Roach
Generation Z, Design, Technology
Marketing
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I Went to E3 with a Neuroscientist and Learned that Virtual Reality Might Just Hold the Power to Save Humankind

September 24, 2015 by Jeff Roach in Marketing

T. Sigi Hale, Ph.D. is a neuroscientist at UCLA whose research has direct implications for understanding the effects of video games, augmented reality and virtual reality on the brain. Who better to go to E3 with?

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September 24, 2015 /Jeff Roach
Virtual Reality, Technology, Digital Marketing, Generation Z
Marketing
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What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation at SXSW

March 20, 2015 by Jeff Roach in Marketing

There's no doubt in my mind that SXSW offered a platform for technology and creativity to come together, and seeing it in the hearts and minds of youth it was clear that the ingredients were there for real innovation to take place in incredible ways.

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March 20, 2015 /Jeff Roach
Digital Marketing, Technology, Innovation
Marketing
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How VEEP, Music, and Austin Youth Challenged My Ideas About Creativity

March 18, 2015 by Jeff Roach in Marketing

Outside, Sixth Street swirls in debutants and freaks, rockstars and geeks, and every other walk of life. This is why we come to South By. To experience creativity in all its forms, with like-minded people who are from very different places in every sense.

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March 18, 2015 /Jeff Roach
Innovation, Digital Marketing, Technology, Millennials
Marketing
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Austin Duality: The Search for Innovation at SXSW Interactive

March 14, 2015 by Jeff Roach in Marketing

As much as I’m sceptical whether SXSW Interactive can really bring real Innovation to life, there’s certainly an energy to Austin and the people at SXSW that leads you to creative and inspirational conversations. The kind of conversations that might actually get you somewhere.

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March 14, 2015 /Jeff Roach
Innovation, Creative, Technology, Millennials
Marketing
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The 4 Key Insights for Digital Marketers from CES

January 15, 2015 by Jeff Roach in Marketing

But the incredible thing about CES isn’t a significant difference in the types of technology we were seeing versus a year ago. It was the volume. The number of new products in 3D printing, smart watches, Internet of Things, and drones and robotics was simply staggering in terms of growth.

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January 15, 2015 /Jeff Roach
Technology, Digital Marketing
Marketing
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