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Health Canada

Creative Platform, Print Advertising, Website Design

This was a campaign we ran at Youthography, with a concept developed by Creative Director, Sean Claessen. I loved the idea of the gore shock approach for communicating the potential effects of chewing tobacco for teens though. Why not? We worked on placement of the stickers as a media execution and we would insert them along with the ad as a tear out. The website used an x-ray theme to go from whole boy, to gore boy, to x-ray inside for the facts on the effects of chewing tobacco. Imagine this poster in your high school? You're going to notice it at least.