Experiential Installation

So the best part about this pop-up retail store we designed and built for adidas when I was at Youthography was that we did it twice. adidas called up one day about a month after taking ownership of the trailer and told us their driver had gone off the road and completely totalled it. The driver was fine, but the trailer was toast. They talked to their insurance company and a couple days later a PO comes through and we just made it again. We'd be in production meetings on it and it was like deja vu, "Haven't we had this meeting already?" We had.