We've all heard the reports: Millennials don't buy cars, they don't have driver’s licenses, and for what little commuting they need to do, they're covered with Uber. But recent reports are painting a different picture.
Read MoreI believe that there are new principles of interaction design to consider when creating digital experiences for Generation Z based on three macro insights into this audience. To understand how to create for this audience, you first need to understand where this generation is coming from.
Read MoreT. Sigi Hale, Ph.D. is a neuroscientist at UCLA whose research has direct implications for understanding the effects of video games, augmented reality and virtual reality on the brain. Who better to go to E3 with?
Read MoreYou want digital marketing that makes an emotional connection with consumers, propels your brand across technology platforms, and engages audiences in digital channels with real value to your brand. As we continue to ask for the most out of our digital campaigns, we need to look at where it starts — with the digital brief.
Read MoreAs teens and young adults, Millennials witnessed the largest global economic crash in history, and they suffered as a result. As the unemployment rate skyrocketed and entry-level career openings dried up, Millennials around the world were introduced to harsh realities that challenged their outlook.
Read MoreI spent five days at SXSW Interactive documenting a photo journal about creativity and innovation. Where I had participated as panelist and participant in the past, my role this year was as an observer, watching for creativity in whatever way it wanted to reveal itself to me this year in Austin.
Read MoreThere's no doubt in my mind that SXSW offered a platform for technology and creativity to come together, and seeing it in the hearts and minds of youth it was clear that the ingredients were there for real innovation to take place in incredible ways.
Read MoreOutside, Sixth Street swirls in debutants and freaks, rockstars and geeks, and every other walk of life. This is why we come to South By. To experience creativity in all its forms, with like-minded people who are from very different places in every sense.
Read MoreAs we study Generation Z and learn to understand how this next generation will shape the world, it's becoming increasingly clear that they are a generation of makers, engineers, and entrepreneurs whose focus on product creation is unlike any generation has every seen.
Read MoreSure, over 300,000 attendees from all over the world visit Austin for SXSW over the course of it's 10 days, but some of the biggest brands in the world are here too and they're doing everything they can to get your attention.
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