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I believe that there are new principles of interaction design to consider when creating digital experiences for Generation Z based on three macro insights into this audience. To understand how to create for this audience, you first need to understand where this generation is coming from.
T. Sigi Hale, Ph.D. is a neuroscientist at UCLA whose research has direct implications for understanding the effects of video games, augmented reality and virtual reality on the brain. Who better to go to E3 with?
You want digital marketing that makes an emotional connection with consumers, propels your brand across technology platforms, and engages audiences in digital channels with real value to your brand. As we continue to ask for the most out of our digital campaigns, we need to look at where it starts — with the digital brief.
As teens and young adults, Millennials witnessed the largest global economic crash in history, and they suffered as a result. As the unemployment rate skyrocketed and entry-level career openings dried up, Millennials around the world were introduced to harsh realities that challenged their outlook.
I spent five days at SXSW Interactive documenting a photo journal about creativity and innovation. Where I had participated as panelist and participant in the past, my role this year was as an observer, watching for creativity in whatever way it wanted to reveal itself to me this year in Austin.
There's no doubt in my mind that SXSW offered a platform for technology and creativity to come together, and seeing it in the hearts and minds of youth it was clear that the ingredients were there for real innovation to take place in incredible ways.
Outside, Sixth Street swirls in debutants and freaks, rockstars and geeks, and every other walk of life. This is why we come to South By. To experience creativity in all its forms, with like-minded people who are from very different places in every sense.
As we study Generation Z and learn to understand how this next generation will shape the world, it's becoming increasingly clear that they are a generation of makers, engineers, and entrepreneurs whose focus on product creation is unlike any generation has every seen.
Sure, over 300,000 attendees from all over the world visit Austin for SXSW over the course of it's 10 days, but some of the biggest brands in the world are here too and they're doing everything they can to get your attention.
As much as I’m sceptical whether SXSW Interactive can really bring real Innovation to life, there’s certainly an energy to Austin and the people at SXSW that leads you to creative and inspirational conversations. The kind of conversations that might actually get you somewhere.
I want my girls to be Makers. I want them to understand the value of creation, and to not just to consume culture but to contribute to it. It's not a desire to turn them into some kind of empty star or to chase fame. Quite the opposite.
From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands advertising like it was 1999…2015 has shaped up to be an interesting, call it weird, year in Super Bowl advertising.
But the incredible thing about CES isn’t a significant difference in the types of technology we were seeing versus a year ago. It was the volume. The number of new products in 3D printing, smart watches, Internet of Things, and drones and robotics was simply staggering in terms of growth.
Taylor Swift has been quietly building up to this moment with a career that has consistently delivered her brand directly to audiences for more than a decade. For any digital marketer, there is a lot to Swift's approach that can inspire the direction for your brands. Here are six tips to consider.
The impact of EDM on Millennials, and now the next generation of kids, is significant as the genre represents a lifestyle reflected in the fashion and even outlook of kids who aspire to EDM culture. Disney's newest project speaks to the importance of brand collaborations to stay relevant.
Young people have propelled the digital economy now for some time. From Facebook to Google, some of the most profitable and desirable companies in the world were founded in the dorm room. What's interesting is how these entrepreneurs are getting younger today.
From her unvarnished teen voice of Meg Griffin on Family Guy to her subtly disturbed and provocative portrayal of Lily in Black Swan, Mila Kunis is an incredible Millennial talent with an undeniable je ne sais quoi. But what makes her great for bourbon?
A recent study by a Boston non-profit, Design Management Institute, looked at stock value in relation to the importance and execution of design within the organization. They created the DMI Design Value Index to score the design leadership within organizations.
An incredibly smart and gracefully designed continuous-scroll Annual Report from Warby Parker. When they say that content is advertising, this is what they mean.
Positioning is about being aware with who you are right now, knowing who you want to be, and then mapping your brand to get there. Although branding is certainly logos, visual identity, look-and-feel, and tone – it really has to be designated first, which you can do in just one page.
YPulse reports that in a recent survey of female Millennials that when it comes to trends in fashion, hair, makeup, shopping, and even nail color, social media platforms like Instagram and YouTube are having a significant impact on their style decisions.
The L.A. times reports that TV viewing continues to get more social, driven by Millennials. A recent study by Nielsen research finds that 54% of 18–34 year old Millennials were enticed to tune in to a TV show because of Facebook comments.
We've all heard the reports: Millennials don't buy cars, they don't have driver’s licenses, and for what little commuting they need to do, they're covered with Uber. But recent reports are painting a different picture.