From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands advertising like it was 1999…2015 has shaped up to be an interesting, call it weird, year in Super Bowl advertising.
Read MoreBut the incredible thing about CES isn’t a significant difference in the types of technology we were seeing versus a year ago. It was the volume. The number of new products in 3D printing, smart watches, Internet of Things, and drones and robotics was simply staggering in terms of growth.
Read MoreTaylor Swift has been quietly building up to this moment with a career that has consistently delivered her brand directly to audiences for more than a decade. For any digital marketer, there is a lot to Swift's approach that can inspire the direction for your brands. Here are six tips to consider.
Read MoreThe impact of EDM on Millennials, and now the next generation of kids, is significant as the genre represents a lifestyle reflected in the fashion and even outlook of kids who aspire to EDM culture. Disney's newest project speaks to the importance of brand collaborations to stay relevant.
Read MoreYoung people have propelled the digital economy now for some time. From Facebook to Google, some of the most profitable and desirable companies in the world were founded in the dorm room. What's interesting is how these entrepreneurs are getting younger today.
Read MoreFrom her unvarnished teen voice of Meg Griffin on Family Guy to her subtly disturbed and provocative portrayal of Lily in Black Swan, Mila Kunis is an incredible Millennial talent with an undeniable je ne sais quoi. But what makes her great for bourbon?
Read MoreA recent study by a Boston non-profit, Design Management Institute, looked at stock value in relation to the importance and execution of design within the organization. They created the DMI Design Value Index to score the design leadership within organizations.
Read MoreAn incredibly smart and gracefully designed continuous-scroll Annual Report from Warby Parker. When they say that content is advertising, this is what they mean.
Read MorePositioning is about being aware with who you are right now, knowing who you want to be, and then mapping your brand to get there. Although branding is certainly logos, visual identity, look-and-feel, and tone – it really has to be designated first, which you can do in just one page.
Read MoreYPulse reports that in a recent survey of female Millennials that when it comes to trends in fashion, hair, makeup, shopping, and even nail color, social media platforms like Instagram and YouTube are having a significant impact on their style decisions.
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