POWERFUL CONSUMER INSIGHTS & INSPIRATIONAL BRAND IDEAS FOR ANY MARKETER

Jeff Roach is a chief strategy officer, executive creative director, global brand consultant, speaker, and writer who helps marketers build higher performing brands.

Through discovering pivotal insights that can guide business vision, to developing marketing strategy immersed in creativity and innovation, Jeff motivates teams to create for the future. Jeff is the Chief Strategy Officer of agency SCS, an Ionik company (TSXV:INIK).

For speaking engagements or business inquiries, please Contact us.

Content
The 4 Surprising Things About Millennials and Cars That Every Marketer Needs to Know
The 4 Surprising Things About Millennials and Cars That Every Marketer Needs to Know
The Three Generation Z Insights that Led Me to the New Principles of Interaction Design
The Three Generation Z Insights that Led Me to the New Principles of Interaction Design
I Went to E3 with a Neuroscientist and Learned that Virtual Reality Might Just Hold the Power to Save Humankind
I Went to E3 with a Neuroscientist and Learned that Virtual Reality Might Just Hold the Power to Save Humankind
The Four Principles of a Better Digital Brief
The Four Principles of a Better Digital Brief
Why the Myth of the Narcissist Millennial is Dead Wrong and How Gen Z is Going to Blow Us Away
Why the Myth of the Narcissist Millennial is Dead Wrong and How Gen Z is Going to Blow Us Away
The 4 Things I Learned About Digital Marketing at SXSW Interactive
The 4 Things I Learned About Digital Marketing at SXSW Interactive
What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation at SXSW
What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation at SXSW
How VEEP, Music, and Austin Youth Challenged My Ideas About Creativity
How VEEP, Music, and Austin Youth Challenged My Ideas About Creativity
What Maker Kids, Brian Grazer, Jessica Alba and Interstellar Transmissions Taught Me at SXSW
What Maker Kids, Brian Grazer, Jessica Alba and Interstellar Transmissions Taught Me at SXSW
Corporate Sponsorship vs The People of Austin and an Innovation Space That Mattered
Corporate Sponsorship vs The People of Austin and an Innovation Space That Mattered
Austin Duality: The Search for Innovation at SXSW Interactive
Austin Duality: The Search for Innovation at SXSW Interactive
Why I Made a Pop Song with My 11 Year Old Instead of Watching the GRAMMYs
Why I Made a Pop Song with My 11 Year Old Instead of Watching the GRAMMYs
5 Reasons Why 2015 was a Weird Year for Super Bowl Ads
5 Reasons Why 2015 was a Weird Year for Super Bowl Ads
The 4 Key Insights for Digital Marketers from CES
The 4 Key Insights for Digital Marketers from CES
6 Surprising Marketing Lessons from Taylor Swift
6 Surprising Marketing Lessons from Taylor Swift
When a Sub-Culture Goes Mainstream: The Disneyification of EDM
When a Sub-Culture Goes Mainstream: The Disneyification of EDM
The Youngest Technorati: How the App Economy Changed the Teenager
The Youngest Technorati: How the App Economy Changed the Teenager
Celebrity, Bourbon, and That Girl: How the Unexpected is Working for Jim Beam
Celebrity, Bourbon, and That Girl: How the Unexpected is Working for Jim Beam
According to the Design Management Institute: It's Official, Design = Money
According to the Design Management Institute: It's Official, Design = Money
The Smart Marketers Annual Report: 365 Days of Warby Parker
The Smart Marketers Annual Report: 365 Days of Warby Parker
Positioning: The 6 Statements You Need to Redefine Your Brand
Positioning: The 6 Statements You Need to Redefine Your Brand
For Millennials, Social Media Influences Style and Self-Expression
For Millennials, Social Media Influences Style and Self-Expression
Facebook is Driving New TV Series Viewing Amongst Millennials
Facebook is Driving New TV Series Viewing Amongst Millennials