Subscribe to The Creatives Brand Guide to the Future for weekly insights from JEFFROACH.COM.
More Insights:
- Advertising
- Automotive
- Brand Strategy
- Branded Content
- Branding
- Brands
- Celebrity
- Consumer Insights
- Creative
- Creative Brief
- Design
- Digital Marketing
- Experiential Marketing
- Generation X
- Generation Z
- Innovation
- Internet Famous
- Marketing Strategy
- Millennials
- Mobile
- Music
- Social Media
- Technology
- Virtual Reality
Health Canada
Creative Platform, Print Advertising, Website Design
This was a campaign we ran at Youthography, with a concept developed by Creative Director, Sean Claessen. I loved the idea of the gore shock approach for communicating the potential effects of chewing tobacco for teens though. Why not? We worked on placement of the stickers as a media execution and we would insert them along with the ad as a tear out. The website used an x-ray theme to go from whole boy, to gore boy, to x-ray inside for the facts on the effects of chewing tobacco. Imagine this poster in your high school? You're going to notice it at least.
